Email Marketing is Far From Done.
In the world of social media, we often hear that email marketing is dead. This could not be further from the truth! Even today, email marketing still has a higher return on investment than any social media network. In fact, according to the Direct Marketing Association, email marketing when used correctly has an astounding R.O.I. of 4,300 %. Yes, you read that correctly: for every dollar spent on Email Marketing the average business sees a return of $44. Tell me one social media network that can generate that kind of result.
Proper email marketing is not a weekly newsletter. To do a strong email campaign, you need to ensure you are not cluttering someones inbox with self promotion. Email campaigns are about providing value to your customers, building trust and either proving your knowledge or offering something to your customer in exchange for their time (i.e. discounts, advanced access, or information).